BI projects becoming more complex, demanding new tools

BI projects becoming more complex, demanding new tools

Analytics initiatives have been drastically changing in recent years as organizations face higher volumes of data, new sources and channels and an increasing pressure for real-time responsiveness. more

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CRM investments continue to rise

CRM investments continue to rise

Without the right data management and analytics technologies, it can be nearly impossible for a firm to gain value from client and member information. more

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Social CRM can enhance client trust

Social CRM can enhance client trust

As social media has developed from a hyped trend to a mainstream strategy for many organizations, it has become clear that these channels present endless opportunities for engaging potential clients while solidifying and building on relationships with existing ones. more

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Firms look to enhance CRM with social

Firms look to enhance CRM with social

Customer relationship management (CRM) software has long been valuable to many organizations, as these systems can empower decision-makers to better manage client and member information for more meaningful interactions. more

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Experts say BI shows immense potential for maturity

Experts say BI shows immense potential for maturity

Business intelligence (BI) analytics have long been valuable for organizations looking to gain deeper insight into a variety of issues and processes, which can then drive more effective decision-making. more

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Mobile can drive the value of CRM

Mobile can drive the value of CRM

A successful marketing campaign depends on delivering a powerful message at the right time, to the optimal audience and on the best channel. more

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Nonprofit sector using new tools to understand donors

Nonprofit sector using new tools to understand donors

While emerging technologies such as mobile applications, cloud computing and business intelligence (BI) analytics may not have been a major focus for nonprofits in the past, organizations are increasingly emphasizing the use of these tools. more

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Data integration still a top marketing issue

Data integration still a top marketing issue

While marketers used to yearn for data, now, decision-makers are faced with overwhelming volumes that if analyzed properly, could provide potential value to campaigns. more

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CRM helps to both attract and retain clients

CRM helps to both attract and retain clients

Maintaining a competitive edge depends on strong client relationships. more

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Social analytics can provide deep sentiment insight

Social analytics can provide deep sentiment insight

Associations are eagerly adopting social business intelligence (BI) technologies in hopes of achieving better sentiment analysis. more

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