Analytics initiatives have been drastically changing in recent years as organizations face higher volumes of data, new sources and channels and an increasing pressure for real-time responsiveness. more
Analytics initiatives have been drastically changing in recent years as organizations face higher volumes of data, new sources and channels and an increasing pressure for real-time responsiveness. more
Without the right data management and analytics technologies, it can be nearly impossible for a firm to gain value from client and member information. more
As social media has developed from a hyped trend to a mainstream strategy for many organizations, it has become clear that these channels present endless opportunities for engaging potential clients while solidifying and building on relationships with existing ones. more
Customer relationship management (CRM) software has long been valuable to many organizations, as these systems can empower decision-makers to better manage client and member information for more meaningful interactions. more
Business intelligence (BI) analytics have long been valuable for organizations looking to gain deeper insight into a variety of issues and processes, which can then drive more effective decision-making. more
A successful marketing campaign depends on delivering a powerful message at the right time, to the optimal audience and on the best channel. more
While emerging technologies such as mobile applications, cloud computing and business intelligence (BI) analytics may not have been a major focus for nonprofits in the past, organizations are increasingly emphasizing the use of these tools. more
While marketers used to yearn for data, now, decision-makers are faced with overwhelming volumes that if analyzed properly, could provide potential value to campaigns. more
Maintaining a competitive edge depends on strong client relationships. more
Associations are eagerly adopting social business intelligence (BI) technologies in hopes of achieving better sentiment analysis. more