Episode 40: Create Brand Loyalty for Your Organization


George highlights a few different articles that discuss various ways to use social media including creating brand loyalty and as an internal communication tool. He also recaps the latest change to Facebook email. Other articles mentioned in the show are listed below.

• Facebook e-Mail Changes

• Social Media Yields Numerous Benefits for Organizations

• Do’s and Don’ts of Social CRM

• Organizations Should Use Social Media to Achieve ‘Brand Embrace’

• Social Media Can Improve Organizations’ Internal Communications

• Are You Using Social Media to its Full Potential

• Organizations Should Look for Signs That They’re Ready for CRM

• IT-centric BI Becoming Unsustainable, Report Finds

• IT Centric Enterprise BI Models Unsustainable

• Social Media Leaders Team Up with Nonprofit StopBadware to Fight Malware

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Episode 39: Big Talk Around Big Data


In this episode George talks about new stories on where the market is going with Big Data. He also talks about different thoughts on the new paradigm of CRM and eMarketing with social media, including some statistics about when your posts are likely to be read.

Articles:
• Customer Focus is Key for Social CRM

• Study – Data Driving Bulk of Organizations’ Decisions

• Big Data, Self-Service Key to BI Success and other resources

• Self-service BI Yields Big Benefits

• Expert – BI Must be Flexible to Achieve Success

• Still Not Using Twitter?

• Time Is On Your Side

• Your Average Facebook Post Only Reaches 12% Of Your Friends

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Episode 38: Maximize Social CRM Rewards


There has been lots of interest in Social CRM. George highlights some articles that provide insight in how to leverage Social CRM. He also talks about a new white paper from Informz on eMail Marketing, a new survey from NTEN, and a couple of new ways to use Twitter.

Articles:

• To Maximize Social CRM Rewards, Organizations Must Consider Objectives, Strategy

• Best Practices Key for Successful Social CRM

• Organizations Must be Willing to Adapt to Optimize Social CRM

• Informz – E-Mail Marketing 101

• Twitter Team Tweeting

• Twive and Receive – June 14

• Majority of Seniors Now Online

• Is Social Media Right for Your Organization?

• Nonprofit Technology Staffing and Investments Survey Report

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Episode 37: New Source of Revenue for Nonprofits

There are creative ways nonprofits are using technology as a source of revenue. George talks about one article that highlights the new music service FairShareMusic, which allows users to buy software and has a philanthropic focus. He also talks about the .ngo domain as opposed to the .org domain. See these articles and others he highlights in this episode below.

Articles:

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