Best Practices in Association Technology with host Paul Gannon
This show features short videos that provide association professionals with quick technology tips to help them better serve their members and constituents. Each week technology experts and thought-leaders in the association industry will deliver technical insights, new trends, and more efficient ways of working with technology.
Join Charlie Cadigan of Truegivers as he delivers his final best practice. Charlie talks to Paul Gannon about the importance of strategically capturing data across all channels. He states that strategic data capture is an important commitment that involves some expense but more importantly the buy in of executive staff. However it can be paramount to reaching the goals of the organization. He also talks about ways to capture the data.
No social media tool is alike. Kylee Coffman from Delcor emphasizes this point and discusses how to focus your message to fit the social media platform that you are utilizing. Also, learn how to create a purpose statement tailored to each platform and more on this week’s episode of Best Practices in Association Technology.
Join industry expert Courtney Pierce of Brightcove as she talks about the importance of tagging and creating transcripts for your videos. Watch the video to find out how this impacts search engine optimization and how you can test the effectiveness of your tags.
Charlie Cadigan of True Givers returns to share the secret that drives results - personalization. Although personalization is the key to making direct mail incredibly effective, you only want to personalize where it makes sense. Charlie emphasizes a vetting process so you do not unintentionally use information that is inappropriate to share. Learn more on this episode of Best Practices in Association Technology.
Kylee Coffman from Delcor shares her second best practice for the Closed Loop Marketing and Engagement series. She says that social media shouldn’t operate in a bubble; you need to integrate social with traditional marketing tools. She also shares an example of how you can integrate social with direct marketing.
Join the returning industry expert, Courtney Pierce of Brightcove, as she highlights ways to understand your video viewership. Some tips include, understanding who your viewers are so you can send them the right content at the right time and the importance of monitoring and measuring the performance of your video to track returns on your investments.