Charlie Cadigan of True Givers returns to share the secret that drives results - personalization. Although personalization is the key to making direct mail incredibly effective, you only want to personalize where it makes sense. Charlie emphasizes a vetting process so you do not unintentionally use information that is inappropriate to share. Learn more on this episode of Best Practices in Association Technology.
Closed Loop Marketing: Personalization That Drives Action
Closed Loop Marketing: Integrate Social with Traditional Marketing Tools
Kylee Coffman from Delcor shares her second best practice for the Closed Loop Marketing and Engagement series. She says that social media shouldn’t operate in a bubble; you need to integrate social with traditional marketing tools. She also shares an example of how you can integrate social with direct marketing.
Closed Loop Marketing: Understanding Video Viewership
Join the returning industry expert, Courney Pierce of Brightcove, as she highlights ways to understand your video viewership. Some tips include, understanding who your viewers are so you can send them the right content at the right time and the importance of monitoring and measuring the performance of your video to track returns on your investments.
Closed Loop Marketing: Digital Marketing Campaign Tracking
In the fifth of twelve tips on closed loop marketing, Ken Harrop of Infinitive Analytics returns to share his tips on campaign tracking. He discusses the different types of marketing outlets available online–most notably via social media–and the importance of using campaign codes to track the success of various marketing campaigns. This includes monitoring traffic and seeing how users use the associated links.
Got a suggestion for a type of association technology we should cover? Drop us a line at jcrane@tmaresources.com.
Closed Loop Marketing: Use custom links to maximize analytics
In this episode, Kylee Coffman of DelCor gives her thoughts on using custom links to maximize analytics for websites. She then notes some of the benefits of doing this, such as custom keywords, linking to social media, and the process being free. Finally, she notes some ways to utilize these links, such as entering association links to homepages and making sure teams are aware.
Got a suggestion for a type of association technology we should cover? Drop us a line at jcrane@tmaresources.com.
Closed Loop Marketing: Audit internal assets
In the third of twelve tips on Closed Loop Marketing, Charlie Cadigan of True Givers shares his insight on auditing internal assets and its significance. He further notes that one must understand these assets to know how they can help with processes, such as knowledge of availability and ability to leverage.
Got a suggestion for a type of association technology we should cover? Drop us a line at jcrane@tmaresources.com.
