TMA Resources recently released a new weekly show entitled, Best Practices in Association Technology. The show features short videos that provide association professionals with quick technology tips to help them better serve their members and constituents. Each week technology experts and thought-leaders in the association industry will deliver technical insights, new trends, and more efficient ways of working with technology.
- New Show Helps Association Professionals Use Technology Effectively
The focus of the first series in Best Practices in Association Technology is email marketing. Three videos of the nine-part series have debuted, featuring email experts Ron McGrath, of HighRoad Solution; Meghan Curtin, of Informz; and Mike May, of Real Magnet. All three of these experts explain what professionals can do right now to be more effective email marketers.
TMA Resources, Vice President of Marketing, Paul Gannon states, “We noticed that technology is constantly evolving, yet there was not a go-to source for association professionals to learn how to make the most of their technology investment. Best Practices in Associations Technology helps even the most non-technical professional learn concrete methods—that can be implemented immediately—for leveraging their systems to the fullest.”
Future shows will cover other technologies that are of key importance to association professionals and may include a focus on Web usability, analytics, mobile, and more.
TMA Resources also produces two other short, weekly shows. Association Tech News is a weekly technology show for association professionals, which covers current news on technology as it relates to the association marketing place. Connect Plus, a show for TMA Resources customers that provides them with updates on Personify, TMA Resources leading association management software, upcoming events, and blogs and discussions relevant to the TMA Resources community.
The three shows are housed on TMA Resource’s Web site and can also be found on YouTube. TMA Resources also offers notifications when shows have posted on the site to those who subscribe.
Have an idea for a show? Let us know by contacting Jenna Crane at jcrane@tmaresources.com.
