This week’s episode features stories on ways to enhance your organization’s mission. The first story George talks about is on “mission-delivery engines,” a strategy that aims to heighten the website experience. The next story is about a guide from YouTube that outlines ways to support non-profit’s causes and activism through video on their site. George discusses a story from Mashable that highlights five creative campaigns using social media tools to help create engagement for your organization. He also talks about a new article on social media regarding guidelines for both staff and volunteers.