This week’s tip is about using an email preference center. Ron McGrath from HighRoad Solution discusses ways to segment your messages by offering subscribers ways to opt in and out of the messages they receive. Subscribe to the series to receive a notification when the latest tip is posted.
At the conclusion of the email series, we’ll be sharing best practices for association web usability, distance learning, meeting registration and exhibition management, social media and more.
Got a suggestion for a type of association technology we should cover? Drop us a line at jcrane@tmaresources.com.
