Redefine: Give new meaning to the way your association does business.

The economy, demographic shifts and other social forces are putting enormous pressure on associations to redefine their missions and remain financially secure. TMA Resources, the leading provider of member-centric software, has redefined CRM, mobile, analytics and e-business to give new meaning to the way associations do business.

Also check out the Redefine: Behind the Scenes video.

Personify CRM

Personify CRM360, from TMA Resources, is redefining CRM for associations. Now you can customize your interactions with members and other constituents based on more data than ever before, creating more personalized opportunities for engagement and revenue enhancement.

Personify Mobile

Personify Mobile, from TMA Resources, is redefining mobile technology for associations. Inexpensive, throw-away apps are popping up everywhere. Personify Mobile is different. It’s already deeply integrated with your AMS, ensuring that your membership system, website and mobile app are all driven by the same central database. Best of all, it supports an unlimited number of meetings, and provides a persistent branding platform through its directories, news feeds, mobile store, social networks and other capabilities, year after year. Your members are never without their mobile devices. Shouldn’t your brand be there, too?

Personify Analytics

Personify Analytics help you and your staff make better business decisions, faster. Analytics and reporting is no longer the exclusive domain of your IT department. Personify’s self-service analytics arm your staff, at all levels, with the insight into your operational and strategic data they need to make the decisions they need to make. Accurately. On desktops and on mobile devices. Right now

Personify e-Business

Associations have been talking for years about providing their members and other constituents with a true Amazon-like experience on the web. With Personify e-Business, that dream is now a reality. Product ratings, customer reviews, product recommendations and other sophisticated cross-marketing controls arm you with the most sophisticated website marketing capabilities ever available in an AMS system.