Tag Archives: CRM News
CRM investments continue to rise
Without the right data management and analytics technologies, it can be nearly impossible for a firm to gain value from client and member information. more
Social CRM can enhance client trust
As social media has developed from a hyped trend to a mainstream strategy for many organizations, it has become clear that these channels present endless opportunities for engaging potential clients while solidifying and building on relationships with existing ones. more
Firms look to enhance CRM with social
Customer relationship management (CRM) software has long been valuable to many organizations, as these systems can empower decision-makers to better manage client and member information for more meaningful interactions. more
Mobile can drive the value of CRM
A successful marketing campaign depends on delivering a powerful message at the right time, to the optimal audience and on the best channel. more
Nonprofit sector using new tools to understand donors
While emerging technologies such as mobile applications, cloud computing and business intelligence (BI) analytics may not have been a major focus for nonprofits in the past, organizations are increasingly emphasizing the use of these tools. more
Data integration still a top marketing issue
While marketers used to yearn for data, now, decision-makers are faced with overwhelming volumes that if analyzed properly, could provide potential value to campaigns. more
