Tag Archives: Social Media News
CRM investments continue to rise
Without the right data management and analytics technologies, it can be nearly impossible for a firm to gain value from client and member information. more
Social CRM can enhance client trust
As social media has developed from a hyped trend to a mainstream strategy for many organizations, it has become clear that these channels present endless opportunities for engaging potential clients while solidifying and building on relationships with existing ones. more
Firms look to enhance CRM with social
Customer relationship management (CRM) software has long been valuable to many organizations, as these systems can empower decision-makers to better manage client and member information for more meaningful interactions. more
Social analytics can provide deep sentiment insight
Associations are eagerly adopting social business intelligence (BI) technologies in hopes of achieving better sentiment analysis. more
Experts say data quality critical for enhanced decision-making
While organizations have continually increasing volumes of information that could provide valuable analytics, many may struggle to effectively organize, aggregate and manage this data for effective use. more
Marketers’ changing roles demand advanced social CRM
With the emergence of new mobile and social channels and the influx of data that comes with these technologies, marketers have higher volumes of information to use to enhance campaigns than ever before. more
