The Vision:

Gathered in a marketing creative planning session our team generated a mash-up of ideas for ASAE Annual.  We talked about what we wanted to promote this year, our message, latest and greatest features of Personify, etc. We knew we wanted to incorporate new videos and stay relevant in the association community.

Associations need software to meet not only their needs, but the needs of their members.  Our current advertising messaging speaks to this need.  The focus is on making your association “the place to be” for content, community and collaboration.

Paul Gannon, Vice President of Marketing, brought up a session he attended at the 2011 ASAE Membership and Marketing conference.  The session, led by Maddie Grant and Jamie Notter, featured four short videos of typical member behavior on social networking sites.  This member profiling and first-person narrative struck a chord with Paul and he wanted impact like that in our new campaign, “is your association the place to be?”

So what do members want from their association? (more…)